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An enterprise at its initial stages of operations are generally termed as start-ups. A product orservice that is in demand in the economy can be developed by an entrepreneur or a group ofentrepreneurs. Start-ups need an idea, a dedicated team to implement that idea and also needfund for implementation. But these are not enough for establishing them as a stable andprofitable one. Since it is in their initial stage, risk factor is high and they need highlyeffective marketing strategies.Marketing has undergone a rapid change within a short span of time. According to marketersit happened more within a couple of years than in the past fifty years. The arena of marketingis now ruling by digital marketing. Most start-ups nowadays adopt and implement digitalmarketing.The art of marketing has to be implemented finely in start-ups for the well nurturing of it intoan enterprise. Digital marketing is the popular way of effective marketing in today’s worldwhich reigning by smart phones and internet. Many digital marketing channels are therewhich can be used for variety of start-ups. For the better reach it is essential to elect andassociate the right digital marketing channels and strategies.Best Digital Marketing Strategies1) Social Media MarketingThis could be one among the best digital marketing strategies and inculcating betterreach to the society as social media becoming the most important platform formajority in the globe. The impact of social media marketing is high and this couldturn the start-ups into an effective profitable firm. The social media marketingplatforms are: Facebook Twitter Snapchat Instagram linkedIn2) Email MarketingEmail marketing can be considered as the most significant and cost effective digitalmarketing practise that could be an essential part in growth of start-ups. Emailmarketing could deliver premier Return On Investment.3) SEO MarketingSearch Engine Optimization plays a decisive role in increasing traffic to your website.When a client searches for a keyword related to your product or any services, yourwebsite ranks high in search results and it will leave a reputable healthy impression onyour company. Consistently keeping track on it will increase the chances ofimproving your business.4) Search Engine MarketingSEM is also an important digital marketing strategy. We can advertise on searchengine and can have more exposure.5) Influencer Marketing Effective and inexpensive digital marketing technique. It helps to gain trust andcustomers. We can hire popular or less popular influencers to promote our brand.Affiliate Marketing is also coming under this section. We can recruit affiliates forour brand.6) Content MarketingHighly effective strategy which will help to grow the start-ups. By providing catchycontent related to your product or service you can improve your business andcustomers. It will give you long lasting results. It is also helpful for SEO marketing.7) Viral Marketing Latest Top 21 Unique Business Ideas Going viral on the internet is the best ever method as far as a new firm is concerned.Viral marketing can make the enterprise an overnight success. It’s a blend of all kindof digital marketing techniques that means, it also can be a viral content.8) YouTube MarketingIt is one of the popular search engine around the globe. Millions of active users arethere in YouTube. So many brands are using this as a digital marketing platform.9) Retargeting AdsThe potential customer has to be convinced with product or service that youintroducing to them. Relevant ads can be used for this. When your customer visitstheir interested website, it is cookied and when the customer visits other websites, theretargeting platform is notified and served with relevant ads on the pages.10) Referral MarketingLaunching a referral program would be a great idea to notify your brand for yourcustomers.A lot of strategies are there for digital marketing. In order to promote the product or servicethat you wanted to implement as a venture, you have to pick up any of the digital marketingstrategy as per your way of interest and according to what the firm needs. The unique idea ofeach start-up should strike the customer with the effort that you put in digital marketingwhich will improve your stability and profit as well.

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10 BEST DIGITAL MARKETING STRATEGIES FOR STARTUPS

Promoting A Business Through Digital Marketing – A New Strategy

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10 BEST DIGITAL MARKETING STRATEGIES FOR STARTUPS

Promoting A Business Through Digital Marketing – A New Strategy

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